The article Is LinkedIn getting worse? Over 50 percent of AI articles written by Fabian Peters first appeared on BASIC thinking. You can always stay up to date with our newsletter.
According to a recent study, 54 percent of so-called LinkedIn articles were written using AI. This is content that is longer than classic posts, but still appears in the news feed.
The possibilities of AI tools have fundamentally changed the way we create texts. This now apparently also applies to social networks such as LinkedIn. Because according to one current study by Originality AI, artificial intelligence is having an ever-increasing influence on the platform.
How many LinkedIn articles are written by AI?
Originality AI is a software provider that specializes in detecting AI texts and plagiarism. The company analyzed nearly 9,000 LinkedIn articles over a period of 82 months. The result: The proportion of AI-generated content has increased dramatically since ChatGPT was released at the end of 2022.
Within a few months, the number of LinkedIn articles created using AI increased by 189 percent, according to the analysis. In contrast to classic posts, the so-called articles on LinkedIn are significantly longer. They are displayed in the activity area of the respective profile – but also appear in the news feed.
According to Originality AI, the surge in AI-powered content would be a game-changer in content creation on LinkedIn. The analysis showed that around 54 percent of the analyzed posts showed signs of an AI background.
Is LinkedIn getting worse?
The length of the analyzed content has also changed significantly since the AI hype. The study recorded an increase of around 107 percent in the average number of words in an article. This in turn indicates the use of AI models.
The problem: Some users make no secret of the fact that they use artificial intelligence to create their posts. However, in most cases there is a lack of transparency. According to the analysis, this fundamentally calls into question the authentic exchange of knowledge on LinkedIn – even at the expense of topicality. Originality AI founder Jonathan Gillham said:
The explosive growth of AI posts on LinkedIn has long been suspected, and the impact on the thought leadership platform is being questioned when more than ½ of posts on LinkedIn are likely to be generated by AI.
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The article Is LinkedIn getting worse? Over 50 percent of AI articles written by Fabian Peters first appeared on BASIC thinking. Follow us too Google News and Flipboard.
As a Tech Industry expert, I believe that the increasing use of AI to generate content on LinkedIn is a double-edged sword. On one hand, AI can help streamline the content creation process and provide users with a wider range of articles and information. However, there is a risk that the quality of the content may suffer as a result.
AI-generated content may lack the depth, nuance, and personal touch that human writers can provide. This could potentially lead to a decrease in the overall quality of articles on LinkedIn, ultimately diminishing the platform’s value as a professional networking and information-sharing tool.
It is important for LinkedIn to strike a balance between utilizing AI for content creation and ensuring that human input and expertise remain a central part of the platform. By doing so, LinkedIn can continue to provide valuable and engaging content for its users while also leveraging the benefits of AI technology.
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