The article Apple wants to integrate AI search in Safari-why this is a problem for Google by Maria Gramsch first appeared on Basic Thinking. You always stay up to date with our newsletter.
Apple wants to integrate its own AI search in Safari in the future. The announcement of an Apple manager sent the share price of Google mother Alphabet on a descent. Because the change could falter Google’s supremacy as a search engine on the iPhone.
Google has been set as a standard search engine on the Mac since 2002. Just a year later, Apple introduced its Safari browser and also prescribed Google there as a search engine. This also applies to the iPhone since its introduction in 2007.
Google, on the other hand, honors this premium position on Apple devices with payments at billions of billions. Every year should be around $ 20 billion flow from alphabet to Apple. But as the Apple manager Eddy Cue said during a court trial, Apple wants to integrate her own AI search in Safari. The share price of Google mother Alphabet then reacted with a rich minus.
Apple wants to integrate its own AI search in Safari
The background: Eddy Cue, Senior Vice President for the service business at Apple, testified in court in a antitrust procedure, Like the US news agency Bloomberg reported from the courtroom. In the process, a US government’s competition for competition is negotiated against Google.
According to the Apple manager, the classic web search in Safari for the first time recorded a decline in April 2025. He assumes that this is due to the use of AI-based software. Users therefore differ from the classic search to offers such as chatgpt and Co.
That could also be the reason why Apple wants to optimize his browser Safari in this direction. As CUE said at the negotiation, Apple wants to integrate her own AI search in Safari in the future. The Google search should remain in Safari, but this innovation could do quite a bit of Google’s business.
Alphabet share breaks a
The process should also have an impact on the deal between Apple and Alphabet. Because the US government sees this agreement-and other similar, for example with Firefox developer Mozilla-as an antitrust problem. These deals would cement Google’s dominance and would therefore have to be banned.
Google’s supremacy could also get from the introduction of Apple’s own AI search in Safari Kratzer. This is also shown by the effects of the announcement. Google mother Alphabet’s share afterwards lost a whopping 7.3 percent. Because Google’s search engine business and the sale of advertising in the area of search queries represent the main source of income for the US group.
Meanwhile, Google itself is also experimenting with the integration of AI into its search engine. At the end of March 2025, the US group introduced the new “Overview with AI” function. Since then, AI-generated short summary has appeared in the search results for the respective search query. This change has already affected the traffic of numerous websites enormously.
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The article Apple wants to integrate AI search in Safari-why this is a problem for Google by Maria Gramsch first appeared on Basic Thinking. Follow us too Google News and Flipboard.
As a Tech Industry expert, the news of Apple wanting to integrate AI search in Safari could pose a significant challenge for Google. Google has long dominated the search engine market, with its search engine being the default option on Safari and other web browsers. By integrating AI search into Safari, Apple could potentially reduce its reliance on Google for search functionality, which could impact Google’s market share and advertising revenue.
Additionally, Apple’s focus on privacy and data security could also attract users who are concerned about their online privacy. With AI search integrated into Safari, Apple could potentially provide users with a more personalized and private search experience, which could further erode Google’s dominance in the search engine market.
Overall, Apple’s move to integrate AI search in Safari represents a significant threat to Google’s position in the search engine market. Google will need to continue to innovate and improve its search engine to stay competitive in the face of increasing competition from tech giants like Apple.
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