The article AI competition: Does the Apple era end? First appeared at the online magazine Basic Thinking. You can start the day well every morning via our newsletter update.
Since Chatgpt, almost all large tech companies have stamped their own AI models from the ground. But of all people Apple, the largest technology company in the world, lags behind. With billions of investments, company takeovers and new software, CEO Tim Cook now wants to tear the helm around. Too late?
background
- With Apple Intelligence, Apple has developed its own AI for its hardware ecosystem and has now implemented some practical functions. However, the Apple AI is significantly behind the models of the competition.
- The voice assistant Siri literally cries out to get an extensive AI update-Apple also recognized this. The problem: the company has with A lot of hype and tamtam An announced Siri-Ki announced and then could not deliver it. After numerous delays, the new voice assistant should not even come until 2026.
- Apple has recently lost numerous renowned employees to the competition. Meta boss Mark Zuckerberg is said to be the AI expert Bowen Zhang and Ruoming Pang, who have worked on Apple Intelligence, have just filled up with money. Openaai previously the services of the Legendary iPhone designers Jony Ive secured.
Our classification
Apple has not only made a name for itself with high -quality and powerful smartphones, tablets and laptops, but also in terms of data protection. The company advertises in a targeted manner High security standards.
Problem: AI is often in conflict with data protection. Apple has therefore been extremely hesitant. Also because it is a great interest of the company to keep users in their own ecosystem.
A Siri-KI that does all the tasks without ever opening an app is in stark contrast. Now Tim Cook wants to tear the helm around in the software area – in the form of “significant“Investments in new employees.
Cook is also “very open” for possible takeovers of AI companies. There is even speculation about a direct chatt competitor. Finally there was also one takeover the AI search engine Perplexity AI in the room-because the development of your own AI has simply been missed. Apparently you also think about catching up with it.
Voices
- Apple boss Tim Cook should be his workforce after the announcement of the current quarterly figures have committed to a AI catching up: “We increase our investments significantly and move a number of employees so that they can concentrate on AI functions.” Cook does not believe that AI devices could endanger the Apple universe: “It is difficult to imagine a world in which there is no iPhone. I think these devices will be rather complementary and no replacement products.”
- Meta boss Mark Zuckerberg does not just disagree. He wants even disempowered the iPhone: “Personal devices like glasses that see what we see, hear what we hear and interact with ourselves all day will be our most important computer devices.”
- Sam Altman also hits a similar notch. According to the Openai boss, KI needs a new type of interaction. In one Advertising video for the takeover of the company of ex-Apple designer Jony Ive He said: “This technology deserves something better” than just typing questions into a laptop. Ive had already presented him with a prototype. “The coolest piece of technology that the world has ever seen,” said Altman without details.
outlook
Due to the recruitment of renowned AI experts, Apple has fallen behind. You want to stuff the gaps created with new staff. The necessary change is available.
However, the success of Tim Cook’s AI offensive will significantly depend on whether Apple succeeds in reconciling its previous strategies and data protection promises with AI.
In addition, Apple’s previous product strategy of waiting may work for hardware, but not with software. Especially because of the rapid further developments in the AI area, the company is late with its announced offensive.
The fact that Tim Cook Ki devices from Apple could be as a fatal mistake. Also Analysts are very enthusiastic. In order not to be left behind, many advise you to take on perplexity AI. Otherwise, Apple could suffer a fate similar to Nokia or Blackberry.
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The article AI competition: Does the Apple era end? First appeared on Basic Thinking. Follow us too Google News and Flipboard Or subscribe to our update newsletter.
As a Tech Industry expert, I believe that the competition in AI is fierce and constantly evolving. While Apple has been a dominant player in the tech industry for many years, the rise of other tech giants such as Google, Amazon, and Microsoft in the AI space has put pressure on Apple to keep up.
However, I do not believe that the Apple era is necessarily coming to an end. Apple has a strong brand presence, loyal customer base, and a history of innovation that cannot be discounted. Additionally, Apple has been making investments in AI technology and research to stay competitive in the market.
That being said, Apple will need to continue to innovate and adapt to the changing landscape of AI technology in order to remain a key player in the industry. They will need to focus on developing new AI-powered products and services, as well as investing in talent and partnerships to stay ahead of the competition.
In conclusion, while the AI competition is fierce and the tech industry is constantly evolving, I do not believe that the Apple era is coming to an end. Apple has the resources, brand power, and innovation capabilities to continue to be a major player in the AI space for years to come.
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