The contribution The most digital Bundesliga clubs in Germany first appeared at the online magazine Basic Thinking. You can start the day well every morning via our newsletter update.
Which Bundesliga club becomes German soccer champion 2025/2026 is still in the stars. However, it can already be said which clubs are best set up in the area of digital things. In our weekly ranking we show you the most digital Bundesliga clubs in Germany.
Bayern Munich, RB Leipzig or Borussia Dortmund? Hamburger SV, Werder Bremen or rather Mainz 05? There are also 18 Bundesliga clubs this season, but only one of them can end up in first place in the ranking of the most digital Bundesliga clubs in football. The result may be surprising in the end – especially since the winning club has a greater distance from the competition.
But which Bundesliga club convinces the most when it comes to digital? And where does the record champion from Munich end up? Our current ranking provides the answers – and it also shows which clubs may still have to add. The website of the individual clubs including websites, social media appearances and possibly existing smartphone apps were assessed.
Our weekly ranking shows which clubs are the most digital. One Current study To do this, provide the corresponding database.
The most digital Bundesliga clubs in Germany
In the end, of course, the result counts on the green lawn. But also on the Internet, it is now very important for the Republic’s football clubs to show presence and sell well. Some clubs do this better, others worse. But who is really leading when it comes to social media, website and Co.?
Our weekly ranking shows you the most digital clubs in the Bundesliga. And one thing in advance: the German record champion is not always the winner.
10th place: FC Augsburg
The tenth place in the ranking of the most digital Bundesliga clubs in Germany takes FC Augsburg. The Augsburgers have been playing in the Bundesliga since the 2011/2012 season and took 12th place last season. In terms of digital, the FCA ends up in tenth – with 77.1 points there is the quality judgment “good”.
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As a Tech Industry expert, I am impressed by the strides that the most digital Bundesliga clubs in Germany have made in leveraging technology to enhance fan engagement and drive revenue. These clubs have embraced digital platforms to connect with fans, provide immersive experiences, and offer innovative services.
By utilizing social media, mobile apps, virtual reality, and other digital tools, these clubs are able to reach a global audience and create personalized interactions with their fans. They have also implemented data analytics and artificial intelligence to improve player performance, optimize marketing strategies, and streamline operations.
Overall, the most digital Bundesliga clubs in Germany are setting a high standard for other sports organizations to follow in terms of digital innovation and customer experience. I believe that their forward-thinking approach will continue to propel them to success both on and off the field.
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