Advertising at Chatgpt: In the end, the money always wins

The contribution advertising at Chatgpt: In the end, the money always wins at the online magazine Basic Thinking. You can start the day well every morning via our newsletter update.

A shopping bag with the logo from Chatgpt on it.

The AI ​​bubble grows continuously-until it bursts. The only question is: when is the time? The problem: countless AI companies with billions of billions have no sustainable business model. What will stay in the end? Fewer AI companies, and maybe advertising at Chatgpt and Co.

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  • Openaai-the company behind the most popular AI application Chatgpt-expects annual sales of $ 125 billion until 2029. Until then, however, the path is rocky: the estimated annual turnover for 2025 is just $ 10 billion. Added: So far, Openai has been working completely deficient. In 2024 the company recorded one Loss of around five billion US dollars.
  • Openai CEO Sam Altman is also aware of the problem. At the presentation of GPT-5 in early August 2025 he saidthat Chatgpt now records 700 million weekly active users. The catch: only Five million people currently have a paid subscription Completed, which is why Altman is urgent in the urgent search for new corporate customers and new payment features to rinse money into the Klammenkasse.
  • The solution is obvious: Advertising in Chatgpt. In an exclusive, representative survey, the specialist magazine has horizon With the help of the opinion researchers of YouGov found that 31 percent of Germans surveyed agree to advertisingif the AI ​​applications are free. Another 40 percent make your consent dependent on how intrusive the advertisements are.

Classification

One thing is certain: in the AI ​​world there is already a gaping gap between the Billions ratings from countless AI companies such as perplexity, openai, safe superintelligence, 0g Labs, Magic or Skild Ai and the Missing ideas and opportunities for refinancing.

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A look outside the box and into the past shows: every so good and innovative product in the field of technology that initially for advertised his freedom of advertising has been monetized sooner or later – in most cases with advertising. Would you like a few examples? Instagram Stories, the Tikok Feed or Bereal. It doesn’t work without money. Point.

In addition to consolidation in the AI ​​industry, it is therefore clear that more and more free AI applications will only remain free of charge in the future if we accept users-as with social networks, apps and media houses. Since the first internal rumors have already become known that Chatgpt thinks about refinancing through the sale of advertisements, it can be assumed that we will see the first careful advertising experiments at the latest in 2026. A high on the creativity of the tech companies.

Voices

  • In mid-June 2025, Openai CEO Sam Altman in the first podcast episode (from minute 16:20) of the company’s own format Said: “We have not yet made a advertising product. I am not completely against it. I can give examples where I like advertising. I think advertising on Instagram actually cools – I have already bought a lot of things. But I think it would be very difficult … You would have to do it very carefully to do it right.”
  • Nick Turley Is as Chief Product Officer at Openaai Responsible for the further development of Chatgpt. In one interview he said that he is “modest enough not to categorically rule out the (advertising). He adds that the prerequisite for advertising at Chatgpt must be that it must be “very well thought out and tastefully”.
  • The German business journalist Frank Puscher Warns in an article at Meedia To monetize Chatgpt: “Users expect neutral and trustworthy statements that are not distorted by commercial interests. If Openai succeeds in a tasteful integration, Chatgpt could become a serious competition for Google in the advertising market.”
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outlook

We can assume that there will soon be a chat with advertising – otherwise Openai as a company would sooner or later be either bankrupt or a takeover candidate. Because without revenue, the best AI product will not be able to collect an infinite amount of money from investors.

The process is always the same: excellent, free product to create awareness – as with Spotify, Netflix or Facebook – and then the choice: free use with advertising or paid use without advertising. Advertising as a blackmail option – quasi. Individual exceptions such as Adobe and Microsoft show that it is possible to switch from one-off purchases to subscription models. This is not an option for most Otto normal consumers at Chatgpt and Co.

So we do another round in the carousel of free culture on the Internet. As long as companies are not able to merge learned free mentality To drive out of the heads of the users, we will have to put up with advertising. Or we need a visionary who thinks all the time.

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The contribution advertising at Chatgpt: In the end, the money always wins on Basic Thinking. Follow us too Google News and Flipboard Or subscribe to our update newsletter.


As a tech industry expert, I believe that advertising at ChatGPT can be a valuable tool for businesses to reach a wider audience and promote their products or services. However, it is important to consider the ethics and implications of advertising within a platform that is focused on AI-generated conversations.

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While advertising can provide a source of revenue for ChatGPT and help support its operations, there is a risk of prioritizing profit over user experience. It is crucial for ChatGPT to carefully consider the types of ads that are displayed and ensure that they are relevant and non-intrusive to users.

In the end, the money always has the potential to win out in the tech industry, but it is important for companies like ChatGPT to balance the need for revenue with the need to maintain a positive user experience. By implementing thoughtful advertising strategies and prioritizing user privacy and satisfaction, ChatGPT can ensure that advertising enhances rather than detracts from the overall user experience.

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