The contribution Audi E5 Sportback: China-Stromer dupies The competition first appeared at the online magazine Basic Thinking. You can start the day well every morning via our newsletter update.
VW subsidiary Audi has with that E5 Sportback An electric car specially developed for the Chinese market – and thus landed a surprise coup. The company’s new China strategy shows above all what goes wrong with the other German premium manufacturers in this country.
Background: Audi E5 Sportback
- For the production of the E5 Sportback, one Independent Audi submar Founded for the Chinese market. The model is to be produced in a production facility on the site of the Saic Volkswagen joint venture in Anting near Shanghai. A variant for the German market is not planned.
- The Audi E5 Sportback is a fully electric four -door with an output of up to 579 kW and a range of up to 770 kilometers. Four power levels with rear or all-wheel drive should ensure a dynamic driving experience. The E5 should be converted 28,000 euros to be available. In Germany, a comparable model would be about twice as expensive.
- For his new Stromer, Audi even broke with an ancient tradition: instead of the four-ring logo, the lettering denounces “Audi” in capital letters on the bonnet. The display is stretched out over the entire cockpit and the software is tailored to Chinese needs. And at a fight price that German drivers can only dream of.
Classification: Change of strategy at Audi
From Burglary to declines of sales up to Mass layouts And plant closures: The German car manufacturers are in the crisis. In addition to increasing production costs, the reasons are the same in almost all cases – and also homemade.
Because both Volkswagen as well as BMW and Mercedes simply produce past the market. Instead of affordable small cars or practical station wagons, the German manufacturers are increasingly relying on premium vehicles and above all SUV. The main thing is: bigger and more expensive – regardless of the demand.
In the case of electric cars, this has mainly led to drops in sales in Asia. But the combustion market also stagnates. Even if there are no millions of salaries for the cause research, only the Volkswagen Group and daughter Audi seems to have recognized that a change of strategy is needed.
And it almost reads very easily: the production of vehicles that are tailored to customers, market and demand. According to the announcement of an e-jetta for 12,000 euros from VW, the Audi E5 Sportback shows that the Volkswagen Group was spot on with a view to over 10,000 pre-orders.
Voices
- Gernot Döllner, CEO of Audi AGto new sub -brand: “With our new Audi brand exclusively for China, we take the next step and offer answers to the growing Chinese electric car market. The E5 Sportback offers the strengths of Audi, reinterprets the DNA of our brand and is perfectly tailored to the needs of Chinese customers.”
- Ralf Brandstätter, VW board member for Chinain one LinkedIn contribution: “The response was overwhelming: more than 10,000 orders in just 30 minutes after the market launch! This car is a real milestone. It is not only the first series model of the new Audi brand, but also the first intelligent networked vehicle of the next generation of the Volkswagen Group, which was developed exclusively for China.”
- Autopapst Ferdinand Dudenhöffer Take the E5 Sportback as an opportunity to to warn other manufacturers: “If we do not learn to build cars in such a way that they are interested in customers-with the right price and the right costs-Germany has a problem. We can watch China and say: We do not get into this shameless price war. Or we say: We need a China strategy.”
Audi E5 Sportback shows what is going wrong in Germany
Audi and VW have understood what counts in Asia. BMW and Mercedes, on the other hand, act like faders: too expensive, too slow and too slowly and too much caught in their own premium myth. Instead, Audi tears the four rings from the radiator grille and lands a liberation.
What is going wrong in Germany: more expensive batteries, higher energy costs, smaller quantities – and the unshakable belief that Premium always has to mean rich margins. In global competition, this sounds like an excuse, while in China there have long been efficiency and combat price.
The Audi E5 Sportback is not just a car, but a mirror: it shows how much the German autonation in Asia would have to reinvent itself in order not to disappear in the rearview mirror.
Not to mention a change of strategy in Germany that is also necessary. But that seems to have only understood VW with e-cars for 20,000 or 25,000 euros.
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The contribution Audi E5 Sportback: China-Stromer dupes the competition first appeared on Basic Thinking. Follow us too Google News and Flipboard Or subscribe to our update newsletter.
As a Tech Industry expert, I am impressed by the Audi E5 Sportback’s advancements in electric vehicle technology. The fact that it is able to rival and even outperform the competition in the Chinese market is a testament to Audi’s commitment to innovation and sustainability.
The E5 Sportback’s range, performance, and design make it a compelling option for consumers looking to make the switch to electric vehicles. Its ability to “dupe” the competition shows that Audi is not only keeping up with the latest trends in the industry, but also setting the bar for others to follow.
I am excited to see how the E5 Sportback will continue to push the boundaries of what is possible in the electric vehicle space, and I believe it will play a significant role in driving the transition towards a more sustainable transportation future.
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