The article AI journalism: When the moderator is replaced by the avatar, first appeared at the online magazine Basic Thinking. You can start the day well every morning via our newsletter update.
Digital moderators, virtual podcast hosts and automatic translations: AI in journalism plays an increasingly important role. The subliminal danger: What happens if our media are manipulated by AI Hallucinations and pre-made political impacts?
background
- Both media makers and consumers support the use of AI in journalism – and the trend has been rising for years. One Study of the State Institute for Media in North Rhine-Westphalia has shown that more than half of the respondents believe that the Experience and the research quality improved by artificial intelligence. Most important prerequisite: strict control.
- For publishers and media houses, it is essential to deal with AI in detail. The reason: your own Business model is very endangered by AI. Would you like a prominent example? Microsoft has a text-to-speech model with the name “Vibevoice“Published that can easily create polyphonic podcasts with a length of up to 90 minutes. Logically, the question arises: Do you need podcaster and radio moderators soon?
- A pioneer in the German media landscape is the Axel Springer Group. With the “AI world” the TV station has World A program started in which AI takes over large parts of the work from the topic search, to the texts to the virtual moderator. The last decision However, reporter Paul Klinzing is still located.
Classification
In hardly any industry is that economic pressure As big as in the media industry. Significant requirements, falling advertising sales, growing competition through digital content creator and rising personnel costs have been increasing publishers for years. It is not without reason that there is often talk of a shark tank for young professionals.
For resourceful managing directors, the AI in journalism therefore a found salvation bringer. A few key points and a well -trained AI are enough and the sports reports from the district league, the weather forecast and the summary of the city council meeting are written in a few minutes. Correct reading once again – and done. There are no four full -time editors for this, a part -time lecturer with 20 hours is enough.
The fewer people work on media products, the more important it becomes that there are clear rules for the use of AI in journalism. This begins with the fact that all content created with the help of artificial intelligence Clear labeling need.
Voices
- Jan Philipp Burgard is Editor -in -chief of the WORLD-group At Axel Springer. He says: “We will be that Don’t stop AI revolution So we should hug and help shape them. Our new Ki World show is an experiment to show what is already possible. The regular news programs will of course continue to be moderated by real people. ”
- Tobias Schmid,, Director of the State Institute for Media NRWsees Journalists in duty: “In the end, final decisions must always be the result of human considerations, not the product of an intelligent machine. For many of the users we surveyed, this is a central prerequisite for the use of AI in journalism.”
- Sascha DevigneEditor -in -chief at the local television station Studio 47,, puts the economic advantages in the foreground: “With regard to scarce financial resources and increasing lack of specialists the use of artificial intelligence is an important relief for us. Thanks to our self-developed AI tools, we were even able to increase the range of programs, have become more denser and journalistically more relevant in terms of content and have been able to extend the broadcast time of our prime time formats by 50 percent. ”
outlook
We will no longer experience journalism without artificial intelligence. Anyone who believes in it lives in a fantasy world. It is therefore of the utmost importance that we create maximum transparency. Because consumers can already do not distinguish reliably,, Which content and moderators (!) are human or artificial.
With further progress, the visual, hearing and readable differences between humans and artificial intelligence will become even lower. Because we humans have the ground up Less thinking than we want to admitwe need proactive education and information so that we are not subconsciously directed. Everyone must be able to recognize what has been done by AI.
Because: Both the bias from AI and the tendency towards the wild flunker, if the right data are missing, are dangerous in combination with high reach.
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The contribution of AI journalism: When the moderator is replaced by Avatar, first appeared on Basic Thinking. Follow us too Google News and Flipboard Or subscribe to our update newsletter.
As a Tech Industry expert, I believe that the concept of AI journalism where a moderator is replaced by an avatar has both pros and cons. On one hand, AI technology can help streamline the news reporting process by automating tasks such as data collection, analysis, and even writing articles. This can lead to faster and more efficient news delivery to the readers.
However, there are also potential drawbacks to consider. One concern is the lack of human oversight and judgment in the news reporting process when an avatar is the one presenting the news. Human moderators bring critical thinking, empathy, and ethical considerations to their work, which an AI avatar may not be able to replicate effectively.
Furthermore, there are ethical implications to consider when it comes to AI journalism. How do we ensure that the news presented by an avatar is unbiased and accurate? How do we prevent the spread of misinformation and fake news in an AI-driven news environment?
Overall, while AI journalism has the potential to revolutionize the news industry, it is important to carefully consider the implications and limitations of replacing human moderators with avatars in order to maintain the integrity and credibility of journalism.
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