The article only AI article: The naive strategy of the Springer publishing house first appeared at the online magazine Basic Thinking. You can start the day well every morning via our newsletter update.
Axel Springer Verlag wants to rely on artificial intelligence in journalistic and organizational processes. Again Daily mirror Referring to insider information, the so-called “Premium Group” should no longer be created without AI. This includes the Springer brands politico, business insider and world.
Background: Only AI articles at Axel Springer
- At the beginning of the year, Axel Springer Verlag and Openai announced a cooperation. Articles from BILD, WELT and Co. have been included in Chatgpt’s training data since then and are sometimes preferred in the results. Certainly only coincidence: Openai boss Sam Altman should be with the Axel Springer Award be awarded.
- Claudius Senst, Springer board member and CEO of the “Premium Group”, announced a “new chapter” for the company in an email. Be Five-point plan Among other things, obliges editors to use Chatgpt as “Standard for Research, Ideas and Fast Answers”. A AI prototype must also be created for each article in the so-called premium brands. Specifically means: not a single article without AI.
- Mathias Döpfner, CEO of Axel Springer, had in June 2025 announced a “journalism” based on artificial intelligence. Also: that he wants to double the company value within five years – apparently at all costs.
Classification: Springer’s AI strategy shows the first cracks
During Axel Springer’s boardroom, either nobody has never heard of AI Hallucinations or Bias. Or: The publisher has continued to soften its questionable understanding of journalism.
Both would be extremely naive and will inevitably take revenge. Because: Springer’s AI strategy already shows the first cracks. An author named Margaux Blanchard Published several articles at Business Insider. Problem: such an author does not exist at all.
Even the business insider editorial team only noticed this afterwards, whereupon the articles were deleted. In the picture, a AI article about a casino fraud in Switzerland appeared, which was full of mistakes. Errors that Mathias Döpfner likes to forgive.
Because: After all, the responsible editor was only open to AI Hallucinations for too much enthusiasm and enthusiasm. From a journalistic perspective, this is a catastrophic view. Because what is circulating on the Internet remains – subsequent corrections, classifications or fact checks or not.
Voices
- Mika Beuster, Federal Chairman of the German Journalist Association (DJV), opposite the Daily mirror: “I think the idea that you can save on human intelligence with AI in everyday editorial life. The digital revolution requires more investment in human journalistic expertise than less. We need these specialists who classify and explain critically.”
- The mood in the editors seems at zero. A Springer employee: “There are some big names like Paul Ronzheimer or Robin Alexander, who are pushed and kept with top contracts. But if you can, see if you can’t stay elsewhere”.
- According to Mathias Döpfner, editors even have to justify themselves if they do not use AI. The Impression of the Austrian business journalist Alexander Fanta: “Döpfner would not like to be a media CEO, he would like to be a tech CEO.”
Outlook: AI offensive threatens failure
It will be shown whether the Springer Verlag will be successful with its AI offensive. The failure from a journalistic perspective is more likely. However, this would not be admitted due to an increasingly cranky understanding of journalism.
Because Döpfner’s plans seem to have been created in Silicon Valley fever. What he forgets: Journalism is not a start-up or company that you feed with venture capital logic.
Errors that you can really forgive are purely human. On the other hand, errors related to AI can be avoided by simply restricting the use sensibly, instead of forceing chatters chatt to turn them out of them.
In the future there will be more speed and more output for Axel Springer media. For this: even less journalism. In the short term, this may even be successful financially. But in the long term you will pay for this strategy expensive – with the trust of the reader.
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The article only AI article: The naive strategy of the Springer publishing house first appeared on Basic Thinking. Follow us too Google News and Flipboard Or subscribe to our update newsletter.
As a Tech Industry expert, I find the focus on Only AI articles by Springer-Verlag to be a rather naive strategy. While AI is undoubtedly a hot topic in the tech world, it is important for publishers to maintain a balanced and diverse content portfolio to cater to a wide range of readers and interests.
By solely focusing on AI articles, Springer-Verlag risks alienating readers who may not be as interested in the topic or may be looking for a more varied selection of content. Additionally, the tech industry is constantly evolving and diversifying, so it is crucial for publishers to stay ahead of the curve and cover a wide range of topics to remain relevant and competitive.
While AI is undoubtedly an important and exciting field, it should not be the sole focus of a publisher like Springer-Verlag. By expanding their content to include a wider range of tech-related topics, they can attract a broader audience and ensure they remain a go-to source for tech news and information.
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