The article overview with AI: Google-KI lets the traffic of German websites break in Maria Gramsch first appeared on Basic Thinking. You always stay up to date with our newsletter.
Google’s new function “Overview with AI” changes the Internet search radically-with drastic consequences for German websites and their traffic. Because many operators record massive break -ins because users find answers increasingly directly on Google.
Since the end of March 2025, “Overview with KI” has also been available in Google search in Germany. The function automatically shows short summaries for certain search queries.
But that has been affected by the click numbers of German websites within a very short time. Because overview with AI pulls the traffic from many sides, since the AI search results already contain an adequate answer for many users.
Google: So much traffic pulls over overview with AI from websites
Already in May 2024, Google introduced the new feature AI Overviews in the USA. The trend with falling clicks on the websites was already emerging here.
One Investigation of Seer Interactive shows that the organic click rates between January 2024 and January 2025 have decreased by up to 55 percent worldwide.
This trend continues after the introduction of overview with AI in Germany, how An analysis from the advertorial agency Wordsmattr.io shows. According to this, German -language websites in Germany, Austria and Switzerland had to accept an average decline of 17.8 percent in their traffic.
A different picture is emerging in the impressions. According to the examination, these only fell by 1.2 percent. Some websites could even increase 50 percent in impressions. The wise towards increased visibility without clicks.
Methodology of the investigation
For his analysis, Wordsmattr has taken a close look at 125 SEO-optimized landing pages, which regularly rank on page one for over 1,000 keywords in Germany and Austria. Different types of keywords were taken into account – for example informative, transactional as well as long and short tail.
The agency also included various topics and industries in its analysis. In the period of March 26, 2025, the start date of overview with AI, until April 4, 2025, the traffic was then examined with the period before the introduction.
That means overview with AI for traffic and SEO
According to Wordsmattr, the click losses of up to 17.8 percent require “quick adjustments” by German site operators. These would now have to rely more on AI-friendly content or open alternative traffic sources via social media, apps or newsletters.
Wordsmattr sees numerous challenges for SEO strategists. Because overview with AI is very personalized and is mainly based on individual search behavior.
In addition, in many cases, pages of the search results from the position of twelve are also displayed. So far less noticed placements on Google have been more relevant.
Also interesting:
- Deactivate Apple Intelligence – on iPhone, iPad and Mac
- AI language models: What are Large Language Models?
- Ki-token: The smallest linguistic unity of artificial intelligence
- Your smartphone has an advertising ID: So you can turn it off
The article overview with AI: Google-KI lets the traffic of German websites break in Maria Gramsch first appeared on Basic Thinking. Follow us too Google News and Flipboard.
As a tech industry expert, I find the use of AI by Google Ki to analyze and break down traffic on German websites to be both fascinating and concerning. On one hand, the insights provided by AI can help website owners and marketers better understand their audience and optimize their strategies for higher engagement and conversions. However, the potential privacy implications of such advanced data analysis raise important questions about user consent and data protection.
It is crucial for companies like Google Ki to be transparent about the methods and algorithms they use to collect and analyze data, and to ensure that user privacy is always respected. As AI continues to advance and play a larger role in shaping digital experiences, it is important for the tech industry to prioritize ethical practices and responsible use of AI technologies. Overall, the use of AI in analyzing website traffic has great potential, but it must be approached with caution and a strong commitment to protecting user privacy.
Credits